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The Internet and other distribution platforms mean that content is available and consumed on a global basis. The ever growing audience, with a constant expectation of diversity and immediacy, means these are gaining increasing currency versus the user’s traditional “domestic” media.
This means that many web based content providers are seeing growing audiences outside their core territories. Factor in the ease with which people can now travel and migrate and we see large populations actively seeking media in from their own country or which is available in their native language.
There is genuine international demand but many media owners and publishers do not have the infrastructure to exploit the potential advertising return this audience represents. This is where Axiom can help, whether it be display or video sales.
We have developed an international sales network which is second to none meaning that we can develop sales solutions by country, territory or on a global basis to maximise your commercial yield.