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A critical component of maximising revenue is ensuring that the advertising inventory is managed efficiently. Many broadcasters do not have the resource to undertake this function effectively or to manage on their own behalf other technical and financial processes.
At Axiom we can offer full, integrated and bespoke “back of house” solutions. We have our own Sales Operations department who will make sure that advertising is scheduled to achieve the greatest possible yield with optimisation via audience, time and content. We have a very experienced team who have worked at some of the UK’s top broadcasters, our own bespoke airtime management system and subscribe to cutting edge research providers to ensure that we have the experience, knowledge and data to provide the highest level of inventory stretch possible. This means we cut down on wasteage and can maximise the advertising inventory available to sell.
Our Sales Operations services include:-